Message from the EAST President

Tuesday, May 2, 2017

Bruce A. Crookes, MD, FACS

Friends and Colleagues,

"Dissatisfaction is the goal."

Care of the injured patient is rife with failure.  For those of us whom are lucky enough to have found our profession, failure is a daily occurrence.  "If only I had....." "Why are we an outlier here....." "How could we have done this better?"

I take pride in this constant quest to improve the quality of the care that I render, much as I am sure that you do as well.  We look at the data, examine our outcomes, and design interventions to improve the quality of our "product."

Your Committees and your Board of Directors function the same way for EAST.  We convened our Spring Board of Directors Meeting in April and coupled it with a strategic discussion. The goal? To be dissatisfied.

Prior to the meeting, we all tried to look critically at our organization, the needs of our membership, and the state of trauma care.  We identified areas upon which to focus, gathered the data, and then went to work at the strategic discussion to identify ways in which EAST could improve.  In sum, it was Kaizen ("improvement") at its best.

The following morning, we convened to work on our ongoing initiatives.  I was stunned at the sheer volume of work that had been done by our committees, the variety and quality of the ideas, and the extent of the initiatives that were proposed.  Every proposal that was brought before the board was vetted carefully, taking the time to ask the question: "How does this serve our membership?" After a hard day, I can honestly say that your Board felt energized, and excited at the work that we had accomplished.  The passion that we all share for EAST was evident in the quality of the work that was done.

The meeting was EAST at its best: agile, innovative, searching for ways to improve, and dissatisfied.

We would not want it any other way!

With respect,

Bruce A. Crookes, MD, FACS
EAST President 

Leadership.  Development.  Scholarship.  Fellowship.  Collaboration.

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