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www.east.org 9 EAST has amazing offerings showcased on our website Facebook and Twitter pages. Currently EASTs Facebook page has more than 1200 likes and a Twitter following of more than 2200 EAST_Trauma. These numbers have been slowly increasing but could be much higher. In order to maximize EASTs social media presence and increase brand recognition EAST convened a Social Media Ad Hoc Task Force in the fall of 2015. The group recommend- ed creating a new standing section to codify and implement EASTs social media philosophy with specific content covering three main areas 1 Mission Statement and Policy development 2 Annual Sci- entific Assembly Social Media Plan and 3 Year-Round Social Media Plan. The EAST Board approved a new standing Social Media Man- agement Section to be chaired by Dr. Jennifer Knight. The Social Media Management Section will be tasked with creating a vision statement of how the group will support the overall EAST mission. They should add value to EAST by identifying strategic goals for the professional use of social media platforms to optimize the potential impact of EAST by expanding its online following through active recruitment and engagement to ensure content shared by EAST on social media is meaningful thought-provoking and targeted at appropriate and diverse audiences to leverage existing platforms to enhance dissemination of scientific discovery and injury prevention and to facilitate and increase ongoing collab- oration fellowship and interactive dialogue among EAST leaders members future generations of surgeons the public and other interested audiences. At the recent Annual Scientific Assembly there was a concerted effort to increase the web presence and buzz around the meeting on Twitter. Joe Sakran JosephSakran gave a short intro to Twitter at the opening session. A group of dedicated Twitter champions the Twitterati drove interest in the meeting for both those in attendance and those around the globe. We wore I tweet but- tons put Twitter handles AKA user names on badges and made attendees feel comfortable about Live Tweeting. We encouraged questions and comments on Twitter and Online Education Sec- tion Chair Matt Martin docmartin22 even tweeted his invited paper discussion live from the podium. The main meeting hashtag EAST2016 had more than seven million impressions from over 4000 tweets. In fact more than 1000 individuals posted a tweet using the EAST2016 hashtag more than attended the meeting in person. The Year-Round Social Media Plan will promote EAST activities and help show the online world how the organization focuses on our Five Core Strategic Goals Leadership Development Scholarship Fellowship Collaboration and our three taglines Advancing Science Fostering Relationships and Building Careers. The new Social Media Management Sec- tion will collaborate with other sections to identify content and provide posts for Facebook and Twitter to emphasize current EAST offerings. EAST has been hosting a monthly online Twitter journal club since July 2015 EASTjournalclub thanks to Christian Jones jonessur- gery. This 2-day event routinely gets 50-75 participants has 300-400 tweets and more than 300000 impressions. In the future we anticipate other sections will provide similar offerings to engage meaningful dialogue around EAST pro- grams clinical topics education guidelines injury prevention career development andor mentoring. Newly Created EAST Social Media Management Section Elliott R. Haut MD PhD FACS EAST Secretary elliotthaut EAST_Trauma EAST2016