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EASTnews2013Issue48UndertheleadershipoPresidentSagravesandasEASTentersitssecondquartercenturyastrate-gicplanningsessionwasconvenedtodefneadirectionortheorganizationgoingorward.EASThaslongbeencommittedtothedevelopmentotomorrowsleadersinthefeldotraumaandasweapproachourthirddecadequestionsaroseregardingrelevanceotheorganizationandhowtoprovideaddedvaluetoitsmembership.TothatendtheBrandingTaskorcewascreatedtodefnetheocusotheorganizationsoastobestserviceitsmembers.AsurveywasdesignedwiththehelpoaconsultingorganizationtoassesstheneedsoEASTsmembers.TheresultsothesurveywillbepresentedindetailattheAnnualScientifcAssemblyinNaplesbutIthoughtabriepreviewothefndingswouldbeointerest.Thesurveyresultsreinorceourocusontheyoungsurgeonourdesiretocontinuouslyimproveourexistingprogramsandtocreatenewopportunities.Specifcallyyouourmembershipplacedgreatimportanceoncollegialinteractionsbothatandout-sideotheannualmeetingandonmentorshipandtheimportanceothecontinuedengagementoourmoreseniormembership.InthenextyearIhopewecanworktogethertostrengthenournascentmentorshipprogramandtocontinuetoidentiyuniqueandcreativestrategiestoaddvaluetomembers.Weplantoincor-poratesuggestionsortheAnnualScientifcAssemblystructureandwebsitedesigntomeettheneedsothemembershipasweunderstandthem.HaveawonderulholidayseasonandIlookorwardtothemeetinginNapleswhereIhopeyouwillcontinuetoshareyourvisionsortheutureoEAST.KimKimberlyA.DavisMDMBAFACSFCCMEASTPresident-Elect2013EASTSurveySummaryKimberlyA.DavisMDMBAFACSFCCMEASTPresident-Elect2013