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Have you heard the news EAST.org received a bit of a makeover. While we didnt need to overhaul the site we did take steps to improve the functionality content and richness of our site. The goal was to create a better online experience for members. We wanted synergy across the site and ensure it functions to meet your needs. We partnered with .orgSource to ensure we were methodical in our approach. The project went in phases After garnering member feedback a strategy was put in place and the design and implementation phase commenced. The home page was organized to focus on various zones Special Issue2015 Continued on page 2 E A S T E R N A S S O C I A T I O N F O R T H E S U R G E R Y O F T R A U M A news 2. The header zone which appears on all pages and in- cludes the search box as well as member sign in and links to events jobs shop contact and join. 3. The middle zone with the dynamic feeds for news and events plus the Presidents Message. 4. The footer which appears on all pages and has social media links as well as basic contact information. NeedsCapabilities Assessment Website Strategy Development Ongoing Improvements multi-year Designimplementation of initial website enhance- ments content strategy 1. The main area with the seven top navigation elements the picture carousel to highlight content and the four call outs including Join and Get Involved.