Page 1
Page 2
Page 3
Page 4
Have you heard the news received a bit of a makeover. While we didnt need to overhaul the site we did take steps to improve the functionality content and richness of our site. The goal was to create a better online experience for members. We wanted synergy across the site and ensure it functions to meet your needs. We partnered with .orgSource to ensure we were methodical in our approach. The project went in phases After garnering member feedback a strategy was put in place and the design and implementation phase commenced. The home page was organized to focus on various zones Special Issue2015 Continued on page 2 E A S T E R N A S S O C I A T I O N F O R T H E S U R G E R Y O F T R A U M A news 2. The header zone which appears on all pages and in- cludes the search box as well as member sign in and links to events jobs shop contact and join. 3. The middle zone with the dynamic feeds for news and events plus the Presidents Message. 4. The footer which appears on all pages and has social media links as well as basic contact information. NeedsCapabilities Assessment Website Strategy Development Ongoing Improvements multi-year Designimplementation of initial website enhance- ments content strategy 1. The main area with the seven top navigation elements the picture carousel to highlight content and the four call outs including Join and Get Involved. EAST news 2015 Special Issue2 continued from page 1 Another area that breathes new life is the Education section. In addition to the submenu on the right of the landing page important content is highlighted on the page itself such as the Annual Scientific Assembly and the Traumacasts. Traumacasts are a submenu item under On- line Education and that Online Education would have its own next level landing page. Each layer of the sections and pag- es of the site were thoughtfully arranged. Each menu was designed to be specific and obvious with submenus guiding your way to more content. Here are a list of the additional submenus to demonstrate this Membership Join EAST Member Services Shop Get Involved Career Management Jobs Fellowships Scholarships Careercasts Mentoring Research Multicenter Trials Coalition for National Trauma Research CNTR Research Related Surveys Building a Clinical Research Program Disclaimer EAST Foundation About the EAST Foundation Board of Trustees News Special Events Member Corporate Partners Scholarships Programs About EAST History Leadership Governance News Events Advocacy EAST Honorary Members Contact Us Additional Submenus Make sure to keep your your profile on in the Member Services area up to date. You can also include background information specialties etc. to make your profile more complete. Be sure to also include a picture to make it easier to network with colleagues and friends within EAST. It is also important that you review your contact infor- mation and indicate your con- tact preferences e.g. preferred mailing address vs. preferred directory listing address. Have you moved Changed addresses Switched your email Click here to update your info today Manage Your Profile NEW this year Login to your EAST profile to pay your 2015 membership dues online. Download a hard copy of your Membership Dues Invoice and a receipt of payment after your dues have been processed via your EAST member profile. To Pay by Credit Card 1. Go to and login to your EAST member profile. 2. Click on Make a Payment or Pay dues. 3. Complete online payment form and click Continue. Printing of Dues Invoice Payment via Check 1. Go to and login to your EAST member profile. 2. Click on Manage Profile to the right of the screen. 3. Click on Payment history to the left of the screen. 4. Click on Print invoice and remit payment to the address below. Pay Your Dues Online EAST news 2015 Special Issue4 EAST Administrative Offices 633 N. Saint Clair Street Ste. 2600 Chicago IL 60611 Ph 312.202.5508 Fax 312.202.5064 Email Website EAST news 2015 Special Issue4 On the Go Dont forget the EAST website is configured for optimal viewing on mobile devices Known as responsive design the EAST website adapts to the type of device on which the site is being viewed. If you are ac- cessing the EAST website EAST Guidelines Traumacasts Ca- reercasts or EASTs Online Education from your smartphone or tablet the site will adjust accordingly. When viewing the EAST website on your tablet or smartphone click on the square box with the white lines as shown and a navigation bar will appear that gives you access to all content areas on the EAST website. is always available 24 hours a day right at your finger- tips from the hospital hallway to your desk chair. Shop for EAST Do you use Amazon for your online purchasing Well now you can shop with an added bonus a donation to EAST. AmazonSmile is a simple and automatic way you can support EAST every time you shop. Simply go to from your web browser or phone select EAST and shop. Millions of products are eligible for donations. If you already have an Amazon account dont worry just select EAST from there. A portion of your purchase goes directly to EAST. Shop away Stay Connected EAST now has more than 1000 likes are YOU one of them LIKE us on Facebook and see some of the associations breaking news reminders important deadlines and links to articles and issues facing your colleagues. You can also follow us on LinkedIn and on Twitter and Instagram EAST_TRAUMA. Sources .orgSource case study httpwww.orgsource.comnode253